Author: Adam Horwitz

In the world of marketing, it’s easy to get caught up in the technical details and features of a product or service. After all, features are what make your offering unique, right? Well, not necessarily. While features certainly have their place in marketing, focusing solely on them can miss the mark when it comes to… Read more

As a business owner, you’ve probably heard the phrase “You can’t manage what you can’t measure,” meaning you need goals and KPIs (key performance indicators) to know how well your employees are performing. But here’s a new spin on that phrase that’ll save you even more time, money, and frustration: You shouldn’t market what you… Read more

For my money, nothing is more effective at getting your brand in front of a prospect than Direct Mail. But if you’re a DM newbie, it’s easy to make mistakes that are sure to blow up your budget and leave you with few responses. If you’re looking to incorporate Direct Mail as part of your… Read more

We didn’t have the answers. And it didn’t take too many Zoom meetings of solemn-faced team members, filled with more blank stares than actual words, to know they didn’t have the answers either. How could we reach customers during a pandemic? It was clear that just positioning ourselves as better than the competition wasn’t going… Read more